 TRUNK
LTD ANNOUNCES PARTNERSHIP WITH VH1
SAVE THE MUSIC FOUNDATION AS EXCLUSIVE LIFESTYLE APPAREL
PARTNER OF “VH1 BIG IN ‘05” EVENT
Leading Authentic Luxury Brand Makes Year-long Commitment
to Donate a Portion of Proceeds from Online Sales to Support
Music Education
Culver City, CA – (December,
2005) – TRUNK LTD, well-known for
creating authentic luxury goods which capture “A
Moment In Time,” has become
the exclusive lifestyle apparel partner of the VH1
Save The Music Foundation,
a non-profit organization dedicated to improving the
quality of education in America’s public schools
by restoring music programs and raising awareness about
the importance of music participation for today’s
youth. As part of the partnership, a portion of the proceeds
from the TRUNK LTD
website from December 1, 2005 through
November 30, 2006 will be donated to the highly-regarded
Foundation. TRUNK LTD
will also provide product to artists and house an on-site
sales booth at the upcoming “VH1 Big in 05” event
(to be broadcast December 4th at 8pm EST on VH1), as
well as dress the hosts of upcoming programs on the network.
“
TRUNK LTD is honored to partner with the VH1 Save The
Music Foundation to connect consumers with the soul of
their favorite entertainment moments and one of the music
industry’s great charities,” said Brad Beckerman,
CEO and Creative Director, TRUNK LTD. “We’re
inspired to work with an organization that shares our
philosophy that music is timeless, inspirational and
a universal language which speaks to people of all ages
and cultures. TRUNK LTD products capture the true essence
of rock and roll, and we look forward to helping the
VH1 Save The Music Foundation support communities across
the country to get music back in schools.”
“
The VH1 Save The Music Foundation is excited to partner
with TRUNK LTD on a special sale of their limited edition
classic rock shirts,” said Paul Cothran, Executive
Director,
VH1 Save The Music Foundation. “The TRUNK LTD family
truly understands and shares our passion for supporting
music education programs throughout the country.
TRUNK LTD’s authentic products share a complimentary
vision to the VH1 Save The Music Foundation, and
our common interests make the partnership a natural fit.
We’re very pleased to have this leading luxury
brand as our exclusive lifestyle apparel sponsor,
and help represent the important role that music
plays in
children’s lives.”
VH1 Save The Music
Foundation purchases new musical instruments to
restore music education programs that
have been cut
due to budget reductions in the past or to save
programs at risk of elimination due to lack of instruments.
The Foundation also conducts awareness campaigns,
musical instrument drives and fundraising events.
Research
has
shown that musical study develops critical thinking
and self discipline skills and improves a child's
early cognitive
development, basic math and reading abilities,
self-esteem,
SAT scores, ability to work in teams, spatial reasoning
skills, and school attendance. Also, researchers
have found that children involved with music education
are
more likely to graduate from high school and attend
college, and are less likely to be involved with
gangs and substance
abuse. Since its inception in 1997, VH1 Save The
Music Foundation has donated nearly $30 million
worth of
musical instruments to 1,200 public schools in
80 cities, improving
the lives of more than 500,000 children.
TRUNK LTD
pioneered the stylized reissued rock shirt as an iconic
fashion piece in 2003, and continues
to integrate an even broader range of influential
music
icons into its roster. In addition to music,
TRUNK LTD’s
incomparable and evolving collection of premium
apparel and accessories feature globally recognized
properties
ranging from leading entertainment studios to the
Harley-Davidson Motor Company.
For more information on TRUNK LTD, please visit
the company’s
website at www.trunkltd.com.
About
VH1
VH1 connects viewers to the music, artists
and pop culture that matter to them most with
series,
specials,
live
events, exclusive online content and public
affairs initiatives. VH1 is available in nearly
87 million
households in the
U.S. VH1 also has an array of digital services
including VH1 Classic, VH1 Soul, VH Uno, VH1
Mega Hits and
VH1 Country. Connect with VH1 at www.VH1.com.
VH1 is a registered trademark
of MTV Networks, a unit of Viacom International Inc.
MTV Networks
also
operates
and offers joint ventures, licensing agreements
and syndication deals whereby its programming
can be
seen worldwide.
About TRUNK LTD
TRUNK LTD is well-known for authentic luxury
goods which
capture “A Moment In Time.”
A division of CINQ, the leading brand steward for
classic cultural icons, TRUNK LTD’s
products enhance its roster of iconic entertainment
and music properties,
as well as consumer brands. Led by CINQ
founder and CEO Brad Beckerman, TRUNK LTD
connects to consumers’ souls
through its products which feature close
attention to detail, including the highest
quality fabrics, customized
hangtags and labels, and TRUNK LTD’s
unique patent double side seam stitch.
TRUNK LTD is headquartered
in Culver City, CA. For
further information, please visit www.TRUNKLTD.com
# # #
Press Contacts (TRUNK LTD):
The Rose Group
Andrea Tagliareni / Tracy Mallozzi / Jeff Rose
(310) 280-3710
[email protected]
[email protected]
[email protected]
Press Contacts (VH1):
Maura Wozniak
VH1 Communications
(212) 846-7325
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